Aruba Strategic Development Plan

Aruba Strategic Development Plan

This strategic master plan for the island nation was developed over twenty years focusing on seven key initiatives all within an island-wide framework of open space and targeted development areas.  The standard of living  for residents was raised to be one of the highest within the Caribbean region, in part due to this planning process.

A key component of the plan was the identification of new hotel sites as well as the development of a five star hotel with golf to upgrade the lodging market and performance of existing operators/owners who had a consistent market without too much effort.

By extending the length of stay and the spend per visitor the wealth of the residents was significantly increased.